Brand Strategy Workshops
DISCOVERING YOUR BRAND PURPOSE FOR A DIGITAL AGE
Our brand strategy workshops are facilitated by seasoned brand strategists and help achieve stakeholder alignment, audience clarity, positional direction (why someone should choose your brand over competitors), a sense of brand self, and creative direction for your organization's brand.
The workshop involves carefully planned activities and discussions designed to help your company define its brand identity, values, and messaging and create a roadmap for implementing brand strategy. The branding workshop series concludes with a written review document that captures stakeholder input, ideas, perspectives, and direction and provides our clients with a helpful reference tool later in brand development.
- Brand audit: We review and analyze your current brand positioning, messaging, and visual identity and provide recommendations for improvement.
- Brand strategy development: We help you define your brand purpose, values, and vision and develop a clear and actionable brand strategy.
- Brand Substance Workshop: Purpose, Vision, Mission, and Values
- Positioning Strategy Workshop: Audience Analysis, Competitive Analysis, Differentiation Strategy
- Brand Expression Workshop: Personality, Brand Voice, Message & Story
- Brand messaging development: We help you create compelling and consistent brand messaging that resonates with your target audience and differentiates you from your competitors.
- Brand storytelling: We help you develop a compelling brand story that engages and inspires your audience and brings your brand to life.
- Brand implementation planning: We help you create a plan for implementing your brand across all touchpoints, including your website, marketing materials, and social media accounts.
- Brand workshop facilitation: We facilitate a structured and collaborative workshop that engages your team and stakeholders and ensures that your brand strategy is aligned with your business goals and values.
Frequently Asked Questions
A strong brand strategy is essential because it helps a company establish it's unique identity and position in the market. It also helps guide the company's marketing and communication efforts, ensuring that all messaging and branding are consistent and aligned with it's goals. A strong brand strategy can help a company stand out from it's competitors and build customer trust and loyalty.
The length of a brand strategy workshop can vary depending on the specific needs and goals of the client. Some workshops last a full day or spread out over a week, while others may be shorter in duration.
The process for a brand strategy workshop will depend on the specific facilitator and approach used. However, some typical steps in the process may include defining the company's values and mission, identifying the target audience and market positioning, analyzing the competitive landscape, developing a unique value proposition, defining the brand personality and tone of voice, creating a visual identity and design guideline, and developing a plan for implementing the brand strategy.