A brand's life starts with a name and tagline. Forget employee contests and Scrabble shenanigans; real names demand an expert touch.

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

Portrait image of Alexandria Gillespie

Feb 1 2024

Brand Naming & Taglines

brand name and tagline generation services from the uptown agency

What's in a name?

Just like people, brand names and taglines help create a sense of identity and recognizability amidst the noise of thousands of marketing efforts. A good name doesn’t just sound nice; it blends strategy, creativity, and technical qualities to create an asset that builds a relationship with your audience and establishes brand equity in the marketplace.

The Naming Process

Things to Consider


Language is powerful.

It’s the foundation of all communication. Finding and using the correct language, whether you’re writing ad copy or naming a company, is essential to conveying meaning and encouraging action from your audience. 


Naming is hard.

A brand name should not just be pulled from a hat. They should be extracted from creative, well-developed processes that consider business objectives, cultural nuances, consumer instinct, and so much more. A flawed naming strategy can put a brand at risk of being successful before the product even hits the shelves.


Good names are good investments.

As we pointed out previously, bad names can greatly impact the overall success of a company. By taking the time to move through a naming process, you’re investing in the immediate identity and future success of your brand.

Our Process

Trust the experts at The Uptown Agency to craft a beautiful, impactful brand name that your customers will never forget.

Research & Analysis


Our team conducts research to gain insight into your industry, target audience, and competitors, and then uses these findings to help determine the best course of action for moving forward in the naming process.

Concept Development


After gathering our research and getting to know more about the personality, goals, and values of your business, our team puts their heads together to develop a list of original and innovative brand name concepts and ideas.

Evaluation & Selection


The list is then refined based on factors such as trademark availability, domain name availability, memorability, and overall appeal to your target customers. 

Selection & Implementation


We’ll work with you and your team to make a final selection and then help implement the new brand name across all major touchpoints, such as websites, marketing collateral, and social media channels.

Perch brand development by The Uptown Agency
Branding & naming for Trulu brand by the uptown agency
Branding & naming for the Flying Pig brand by the uptown agency

Champions of the name game.

See for yourself

A good name makes all the difference. We did it for them. Let us help you in taking your brand name to the next level.

Brand Naming

Frequently Asked Questions

The duration of the process can vary depending on the complexity of the project and the level of client involvement. On average, our brand naming and tagline development projects take between 4-6 weeks from start to finish. We will provide a project timeline during our initial consultation to ensure we meet your deadlines.

Yes, as part of our brand naming process, we will conduct preliminary trademark research to help minimize potential legal issues. However, we strongly recommend consulting with a trademark attorney to perform a comprehensive trademark search and registration process.

Absolutely! The Uptown Agency offers a full suite of branding services, including logo design and visual identity development. We can create a cohesive and consistent brand image that aligns with your new name and tagline, effectively communicating your brand's essence across all channels.

We're happy to help with either component individually. Our team can work with your existing brand name to develop a fitting tagline or create a new brand name that complements your current tagline. We will tailor our services to your specific needs and ensure your brand identity is strong and cohesive.

We value client input and collaboration throughout the process. We will work closely with you to understand your business, goals, and target audience. We'll also present potential names and taglines for your feedback and approval, ensuring that the final selections align with your brand vision.

Need help with messaging and content development after the naming process?

Our team offers a wide range of content development and messaging services. We specialize in writing website copy, marketing materials, social media content, and more, ensuring that your brand messaging is consistent and effectively communicates your brand's unique value proposition.

Our branding services