Our media planning and buying services are designed to help businesses effectively reach and engage their target audience through a variety of media channels. From initial research and strategy development to execution and analysis, we have the expertise to ensure a successful media campaign.
Written By:
Alexandria Gillespie
Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.
Jan 12 2024
Media Planning & Buying: More than a billboard.
What is media planning & buying?
Media planning and buying refers to the process of researching, selecting, and purchasing advertising space and time on various media platforms such as television, radio, print, digital, and out of home. The goal of media planning and buying is to reach the target audience effectively and efficiently by selecting the right media channels and creating an advertising campaign that delivers the message to the right people at the right time.
More than a billboard.
Why choose TUA for media planning & buying?
The Uptown Agency media planning & buying team keeps data, insights, and measurement tools at the center of your current and future marketing efforts. Offline or online, our smart measure strategies can help you measure the effectiveness of every ad on every person, which metrics and goals make the most sense for your objectives, and strategic ways to grow your omnichannel buys.
Media buying & planning process
1. Research & Analysis
We conduct research to understand your target audience and identify the most influential media channels to reach them.
2. Planning
We develop a customized media plan that aligns with your business goals and budget and outlines the tactics and channels used to reach your target audience.
3. Buying
We negotiate and secure media placements on your behalf, including traditional channels such as TV, radio, and print, as well as digital channels such as social media, search, and display advertising.
4. Tracking & Optimization
We track and analyze the performance of your media campaigns and make adjustments as needed to ensure that they meet your goals.
5. Creative Development
We can work with you to develop and produce creative assets for your media campaigns, such as banners, videos, and social media posts.
6. Campaign Management
We manage the day-to-day aspects of your media campaigns, including scheduling, trafficking, and reporting.
Media Planning & Buying
Frequently Asked Questions
Our agency offers a wide range of media planning and buying services, including audience research, media strategy development, media buying, and campaign management. We can help you identify your target audience, research and select the most effective media channels, negotiate rates and placements, and manage your advertising campaigns.
- Researching and understanding your business and target audience
- Developing a media strategy that aligns with your business goals and target audience
- Researching and selecting the most effective media channels to reach your target audience
- Negotiating rates and placements
- Managing and monitoring your advertising campaigns to ensure they are meeting your objectives
We measure the success of media campaigns using a variety of metrics such as reach, frequency, impressions, click-through rates, conversion rates, and ROI. We also analyze data and insights to identify patterns and trends that can be used to improve future campaigns.
We use a variety of methods to ensure that our campaigns are reaching our target audience, including audience research, media targeting, and campaign optimization. We work with various data providers and media owners to get the insights about the audience and make sure that the campaign is reaching the right audience.
Yes, our agency has expertise in both traditional and digital media planning and buying. We can help you create and execute advertising campaigns on traditional media platforms such as television, radio, and print, as well as on digital platforms such as social media, search engines, and mobile.
We stay up-to-date with changes in the media landscape by continuously researching and monitoring new media platforms and technologies, attending industry conferences and events, and staying informed about changes in media regulations and laws.
We believe in open and transparent communication throughout the media planning and buying process. Our account managers will keep you informed of progress and milestones, and we will provide regular status updates and reports so that you can see the progress of your campaign.