Programmatic Advertising: Right place, right time.
Written By:
Alexandria Gillespie
Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.
Jan 3 2024
Why is programmatic advertising important?
Connecting the consumer journey has never been more critical as consumer behavior shifts. Programmatic advertising allows us to target specific audiences with highly relevant ads delivered at the right time and place. This results in the more efficient and effective use of your advertising budget, higher conversion rates, and a better return on investment.
Right place. Right time.
What is programmatic advertising?
Programmatic advertising is a form of digital advertising that uses automation technology to buy and place ads in real-time. It allows for the automated buying and selling of ad space through the use of algorithms and data, rather than manual negotiations and placement. This enables advertisers to target specific audiences with greater precision and efficiency.
How does programmatic advertising differ from traditional advertising?
Programmatic advertising differs from traditional advertising in that it is fully automated, using algorithms and data to buy and place ads in real-time. This enables more precise targeting and efficient ad buying, as opposed to traditional methods which rely on manual negotiations and placement.
Programmatic advertising process
Strategy & Planning
We work with you to understand your business goals and develop a customized programmatic advertising strategy that aligns with your unique needs.We can help you choose the right programmatic advertising platform for your business, considering factors such as features, pricing, integration capabilities, and scalability.
Customization & Adoption
We can customize and configure your programmatic advertising platform to meet your specific needs and integrate it with other systems and tools you use. We also provide training and support to help your team understand how to use your programmatic advertising platform effectively and ensure a smooth adoption process.
Campaign Setup & Management
We can help you set up and manage your programmatic advertising campaigns, including targeting, bidding, and budgeting. After this, we track and analyze the performance of your programmatic advertising campaigns and make adjustments as needed to ensure that they are meeting your goals.
Support & Optimization
We offer ongoing support and maintenance to ensure that your programmatic advertising platform is always running smoothly and meeting your needs.
Frequently Asked Questions
Our agency offers a wide range of programmatic advertising services, including audience targeting and segmentation, campaign planning and management, ad buying and optimization, and analytics and reporting. We can help you create and execute effective programmatic ad campaigns across various platforms, such as display, video, mobile, and social media.
- Researching and understanding your business and target audience
- Developing a programmatic ad campaign strategy that aligns with your business goals and target audience
- Researching and selecting the most effective platforms and targeting options to reach your target audience
- Campaign management, ad buying, and optimization
- Analytics and reporting
We measure the success of programmatic ad campaigns using a variety of metrics such as click-through rate, conversion rate, cost per acquisition, and return on investment (ROI). We also analyze data and insights to identify patterns and trends that can be used to improve future campaigns.
Yes, our agency can help you with programmatic advertising across various devices and platforms, including display, video, mobile, and social media. We can help you create and execute.