Shacoria Wilson

Written By:
Shacoria Wilson

Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.

What is UX and UI design?

Feb 1 2024

Golf Ranch mobile app mockups

So, let’s talk about UX & UI.

Two very important components that can catapult your digital products with ease and simplicity in this multifaceted landscape of digital media.

What the world is UX and UI

You may be wondering “What the world is UX and UI,” and “How do they work together to help my business,” so let’s put it into perspective...Throughout this article you will learn a little bit more about both UI and UX to get a better grasp on what it can mean when it comes to an efficient website that not only captivates but sells.

The Basics of UX and UI

Better understanding UX Design

Your users, in this case, your customers want a seamless and intuitive experience when they use your digital products such as websites and mobile apps, and UX, or user experience, is responsible for making this possible. UX is the process of designing and developing digital products. This includes researching and understanding user needs, creating wireframes and prototypes, and testing and iterating on the design. And before you ask, wireframes are a visual representation of a digital product's layout and structure, showing how elements such as text, images, and buttons will be arranged on the screen.

They are used to communicate design ideas and gather feedback early in the design process before the product is built. Prototypes are simulated versions of a digital product, allowing users to interact with it as if it were a real product. They are used to test and validate design ideas, gather feedback, and make any necessary adjustments before the final product is built.

Website mockups for a winery shown on desktop, laptop, ipad, and mobile

Better understanding UI Design

Now, moving on to UI, or user interface design, which is the process of designing the visual elements of a digital product, such as layout, typography, and color scheme. It focuses on creating a visually pleasing and easy-to-use interface that guides users through the product's features and functionality. 

When you tie all of this digital lingo together,

you have two beautiful gifts, called UX & UI that are ready to be delivered to your customers, so they can unwrap the gift of a tailored experience with your brand.  In other words, you’ll be doing your customers a favor using UX & UI.

“Sixty-seven percent of consumers are likely to buy from a website if the site is mobile-friendly” - WebFX

According To WebFX, “Sixty-seven percent of consumers are likely to buy from a website if the site is mobile-friendly,” and considering that UX has shown to have a high impact on your ROI( with every $1 invested results in a $100 return), your UX should be a top priority for optimizing your digital products that will lead intuitive, engaging, and effective experiences for your customers that cater to their current needs.

Flying Pig mobile app screen and digital advertisement mockups
Lime Bar and Kitchen brand sheet featuring mockups for mobile app
Alto rideshare website landing page design

If you don’t have UX & UI design as a part of your next business move, it’s time to start thinking about it. There’s a huge market out there for the service or product you're offering, and you’d be doing your business a major disservice without implementing these digital strategies to reach that market.

Some designs we have made from Wireframe to completion

Here at The Uptown Agency, we utilize this opportunity for market growth for our clients.

Kinetik Chain Meet the Team website page

Our approach to UX & UI design is done with simplicity in mind. By keeping things simple for users and embracing utility, we help clients beautifully demonstrate their brand purpose. Ever heard the saying Less is more? Well, it’s true and is an exceptional way to tackle the complexity of the ever-evolving digital landscape by standing out from the competition. The TUA process of implementing UX & UI involves strategy and planning, user research, design, testing, development, and Support & Maintenance. Our in-depth process creates stunningly simple experiences for our clients.