Case Study: Alto & JSX Marketing Partnership

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Jan 26 2021

Case Study: Alto & JSX Marketing Partnership

High-impact marketing support and top-tier visual content

Alto x JSX Partnership Print Ad
About the Partnership

Alto and JSX joined forces to offer Alto members enhanced travel benefits. By upgrading to an Alto Annual Membership, members received a $200 credit on JSX flights. JSX, known for its elevated, hop-on jet service provides an unparalleled travel experience to several markets we've helped Alto launch.

About Alto

Alto stands out as the first employee-based rideshare company, prioritizing safety above all else. Alto members enjoy a range of perks, including significant savings on rides and membership fees, along with the ability to add family members to their account.

Our Role

At The Uptown Agency, we were tasked with creating compelling visual content to promote this partnership. Our team delivered high-quality photography, video production, and graphic design work that captured the essence of both brands and the benefits of the partnership.


The marketing campaign successfully communicated the value of the partnership, driving interest and engagement among North Texans. The visual content produced by The Uptown Agency played a crucial role in enhancing the overall appeal and reach of the campaign.