Case Study: Rêve Boulder

Portrait image of Alexandria Gillespie

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

May 24 2024

Auric Symphony Park Apartment Building

Las Vegas’ classic Downtown has been reinvigorated. And right next door is Auric — a one-of-a-kind experience for discerning Vegas residents. Auric is where heightened experiences become normal, moments become memories, and strangers become friends.

Nestled safely away from the Strip and next to the Smith Center for the Performing Arts, Auric is truly the art of fine living. A symphony of amenities await residents: retail dining and shopping, pet park and grooming, a fabulous gym and resort style pool, a two-story cabana area for gatherings, and a rooftop bar overlooking it all. And for those nights where all bets are off, The Strip is just minutes away.

Auric provides unparalleled luxury and exclusive access to everything that makes Las Vegas the city where anything is possible. What happens in Vegas stays here — so live somewhere amazing. Auric – life at a different rhythm.

Auric Symphony Park Branding
Auric Symphony Park Business Cards

What we did

Name & Tagline Development

Brand Messaging

Brand Design

Brand Strategy

Web Design

Web Development

Graphic Design

Back of branded Auric stationary
Auric magazine print ad variation 2Auric magazine print ad variation 1Auric magazine print ad variation 3
Auric Symphony Park Branding Guidelines Mockup



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