Case Study: Rêve Boulder

Portrait image of Alexandria Gillespie

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

May 24 2024

Two Old Dogs x Rhoback collaboration cover photo

Brand Collab

Rhoback and Two Old Dogs are forward-thinking brands that share a love of wine, good times, and of course, dogs. The collaboration between these brands was inevitable and we were asked to come along on the trip to Napa and document it all. We spent 3 days in the valley touring various vineyards, seeing how Two Old Dogs is made, producing killer content for Rhoback’s Instagram channel, and bonding over flights of bacon. While it was a quick three days, we captured evergreen photography and video for both brands, including interviews with wine makers, tour drivers, and of course the leaders of both of these awesome brands. There were great times, good people, and bad hangovers. All par for the course in the Napa Valley.

Two Old Dogs rose in front of a scenic view on a tableDisplay of Rhoback shirts and hats
Rhoback hat and Two Old Dogs wine on a dinner tableHand holding a bottle of Two Old Dogs wine surrounded by wine barrels
Man admiring view wearing a Rhoback hat drinking Two Old Dogs wine

What we did



Empty wine glasses on a table at the Two Old Dogs wineryWine being decanted at Two Old Dogs winery
Two Old Dogs winery white and rose wine bottles
Couple drinks Two Old Dogs winery wine wearing Rhoback apparelGuests walking through the Two Old Dogs winery



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