Case Study: East Hampton Sandwich Co.

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Oct 4 2017

East Hampton Lobster Rolls Red

Brands are always looking for new ways to engage their customers and build buzz on social media. SnapChat has become one of the most popular platforms for young adults, one of East Hampton Sandwich Company’s prime demographics. East Hampton came to RBA (Acquired by The Uptown Agency in 2024) to create the geotagging graphics for their SnapChat campaign that would engage their customers, and their customers friends to eat East Hampton’s delicious sandwiches. #NoMoreDeliMeat

What we did.

Social Media

Brand Design


Graphic Design

“Wow awesome execution. Really love the illustration of our sandwiches and the branding is spot on.”

- Kyle Brooks, Director of Marketing

East Hampton Interior White