Case Study: Launch of Alto in Washington DC

Joseph Alexander, Founder & CEO of The Uptown Agency.

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Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Jan 4 2022

Alto Launch in DC by The Uptown Agency

The Uptown Agency orchestrated a successful launch for Alto, the world’s largest on-demand, employee-based rideshare company, in Washington DC. Leveraging a $45 million Series B investment, Alto introduced its vision of a 100-percent electric ride-hail fleet. The campaign focused on building brand awareness, emphasizing Alto's unique employee-based driver model and commitment to safety and luxury. Through strategic media outreach, local partnerships, digital marketing, and community engagement, the launch garnered significant attention and rapid user adoption. This initiative positioned Alto as a premium, sustainable rideshare service in the nation’s capital, setting the stage for continued growth and market penetration.

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