Case Study: Launching Alto into the Houston market

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Sep 1 2020

Alto ride share Houston

The Uptown Agency's comprehensive and strategic approach to launching Alto in the Houston market successfully addressed the challenges of market saturation, brand awareness, and customer acquisition. By focusing on Alto's unique value propositions and safety measures, The Uptown Agency effectively positioned the brand as a premium rideshare service, paving the way for continued growth and success in the Houston market.

What we did.

Brand Messaging

Brand Design



Marketing Strategy

Web Design

Web Development

Graphic Design

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