Case Study: Rêve Boulder

Portrait image of Alexandria Gillespie

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

May 24 2024

Reve Boulder embossed logo mockup

In the shadows of Boulder’s foothills stands Rêve, a mixed-use property whose impact on the community will be mountainous. It’s a place for residents, workers, and visitors to share stories, make connections, and foster the active lifestyle that makes Boulder one of the most unique places to call home.

Reve Boulder Branding
Reve Boulder branded stationaryReve Boulder Branding cards

What we did

Name & Tagline Development

Brand Messaging

Brand Design

Traditional Advertisment

Marketing Strategy

Reve Boulder color paletteReve Boulder brand texture usage
Reve Boulder Branding

Live a little. Explore a lot.

From Rêve, you can make a short drive for adventure, or take a short walk for convenience. Whether it’s the best restaurants, the hippest shopping, or the coolest live music venue, it’s all just steps away.

Reve Boulder magazine ad mockupReve Boulder magazine ad mockup variant 2Reve Boulder magazine ad mockup variant 3



Case Study: DMI Holdings
Case Study: Vent-a-Hood KBIs 2018
image1-min (1)
Case Study: Kailee Mills Foundation
Case Study: The Kincaid at Legacy