Coyote Outdoor Living

Joseph Alexander, Founder & CEO of The Uptown Agency.

Written By:
Joseph

Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.

Jan 15 2026

Coyote-Outdoor-Living-Marketing-Services-from-The-Uptown-Agency

Building a full-funnel content + commerce engine across retail, Amazon, and DTC

Coyote Outdoor Living engaged Uptown to build a strategy and execute across the full marketing system: brand messaging, a redesigned website, organic social, email marketing, and ongoing photo/video production. We created a scalable content suite that communicated product innovation, quality, and design, built to perform across Coyote’s website, Amazon presence, and 2,000+ retail partner locations.