UTA Case Study | Integrated Marketing & Enrollment Growth
Written By:
Joseph
Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenger brands, and startups, including Keurig Dr Pepper, JP Morgan, and Alto.
Sep 19 2025
How The Uptown Agency drove enrollment and brand lift for UTA with strategy, creative, paid search, radio, streaming, OOH, and executive communications
The Uptown Agency partnered with the University of Texas at Arlington (UTA) to deliver a multi‑year, multi‑channel program supporting enrollment growth, brand visibility, and executive communications. Our team handled strategy through execution—creative development, production, and media planning/buying—all in‑house for speed, consistency, and measurable impact
Services
Brand Strategy
Brand Messaging
Brand Design
Photography
Videography
Web Design
Web Development
Marketing Strategy
Digital Advertisment
Traditional Advertisment
Copywriting
Graphic Design
Our Approach
Leadership communications & brand narrative
We developed presentation content and designed executive/board‑ready decks to articulate UTA’s priorities, culminating in the Strategic Plan launch with print, video, and PR support
Full‑funnel media mix
We combined Google Search for high‑intent demand capture with radio/streaming and OOH for reach and recall, guided by daypart and creative testing
In‑house creative production
From briefing books and event collateral to a virtual campus tour with drone capture, our production team created consistent, on‑brand assets across channels and touchpoints
What We Delivered
Strategic communications & launch support
Leadership and strategic planning presentation development, and launch creative + 200 hardcover Strategic Plan books, plus post‑launch presentation, a 3‑minute video, and two press releases
Creative & content
Briefing books and printed collateral for national research meetings (Washington, D.C.), and Event/town hall assets, social/digital graphics, email templates, and on‑campus materials for Strategic Plan engagement
Video & photography
Virtual campus tour (ground + drone), voice‑over and post‑production, and Story content including one full‑length video, a 45‑second hype cut, and 50 edited images
Digital & paid search
FTW Master’s program paid search—strategy, build, optimization, and reporting; internal MME newsletter copy to amplify awareness
Radio, streaming & OOH
Maverick Factor broadcast/streaming flights and a KHKS/KZPS market extension delivering 4.84M+ impressions at efficient CPMs, and Out‑of‑home (billboards/placements) integrated into the launch strategy
