Dallas-Based RocketBrand (now The Uptown Agency) Wins Two SIA Creative Awards
Written By:
Shacoria Wilson
Shacoria Wilson is a Marketing Assistant at The Uptown Agency. She likes coffee, writing, and all things pink.
Jun 20 2017
Dallas, Texas – October 9, 2017 — Out of more than 5,000 submissions from 24 countries, Dallas creative advertising agency RocketBrand ( now The Uptown Agency) is named a Silver and Bronze winner in the 2017 Summit Creative Award® competition for its creative work for Vent-A-Hood and Summer Breeze USA.
“Our number one priority is to produce great creative for our clients to better their business, and that’s what this award means to us. These are two very collaborative clients, and it took a full team effort to make this work what it is,” said Ross Cromartie, RocketBrand’s (now The Uptown Agency) President.
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
This year’s panel of international judges included professionals representing the following countries: Australia, Canada, Chile, Japan, South Africa, and the United States.
Entries in 13 major categories are judged against a stringent set of standards. During its blind judging, the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade.
“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA).
“Working with RocketBrand (now The Uptown Agency) is a real pleasure,” said Bill Woodall, Vent-A-Hood’s Regional Sales Director. “They understand how to take a complex idea and present it in a way that makes our 84 year-old company look great to the public.”
This year’s SCA creative competition included companies from the following 24 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique – French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.
RocketBrand (now The Uptown Agency) is a Dallas creative advertising agency with a diverse team of creatives, strategists, analysts, researchers, and account executives. RocketBrand (now The Uptown Agency) is one of the most promising creative agencies in Texas, having won multiple pieces of hardware in 2017 (its first full year of business) from both the Daveys and the Summit Creative Awards. RocketBrand (now The Uptown Agency) has clients in commercial real estate, sports & fitness, kitchen & bath, private equity, food service, healthcare, economic development, technology, construction, and alcoholic beverages. For more information, please visit theuptownagency.com. You can also follow RocketBrand (now The Uptown Agency) on Facebook and Instagram.