Case Study: Cawley Partners

Portrait image of Alexandria Gillespie

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

May 24 2024

Cawley Partners Ascension coffee

Founded by One. Believed by Many.

Cawley Partners was not only founded by Bill Cawley, but it was also built on his infectious drive to create opportunities for people who wouldn’t have them otherwise. Aftertime, he had built the trust of his business partners and was able to hire like-minded individuals to carry out his vision at his firm. Bill had successfully created something that was bigger than himself and was ready to deliver long-lasting impacts to his community.

However, the familiarity and comfort clients had with Bill made it difficult for him to allow his fully capable employees to do their job at their maximum potential. Although it was internally understood that Cawley Partners was shifting the focus to everyone else, it was time that this transition reflected externally as well.

This is how RBA (recently acquired by The Uptown Agency) made everyone believe that Bill was just one of the many faces you could trust at Cawley Partners.

What we did

Brand Messaging

Brand Design



Web Design

Web Development


We were tasked with developing a whole new brand identity that emphasized that Cawley Partners had grown into a highly institutional firm flooded with individuals who were consistently surpassing expectations. We also had to retain the same amount of warmth and humanity that anyone had come to expect from Cawley Partners.

It started with a tagline. One that could apply to every situation and left no question that the people working for Cawley were as capable and elite as they come. Could we find one?

Cawley Partners tagline
Cawley Partners Ad Mockups

“They helped us accomplish a complete overhaul of our branding. They were very thorough in their process, taking the time to understand who we are as a company and making sure our culture and vision came across.”

- Sarah Keller, Marketing Manager

Cawley Partners Card MockupCawley Partners Ad Mockups
Cawley Partners Before and After Website MockupCawley Partners Website Mockup
Cawley Partners Stationery MockupCawley Partners Card Mockup



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