Case Study: Swiss American CDMO

Portrait image of Alexandria Gillespie

Written By:
Alexandria Gillespie

Alexandria is a brand strategist with The Uptown Agency. Her beat is trends, insights and all things brand strategy.

May 24 2024

Swiss-American lab technician

Swiss American CDMO is a Contract Development & Manufacturing Organization (CDMO) that specializes in topical skin and wound care products. Leading brands that you know and love rely on SACDMO because of their rigorous standards for quality and consistency in delivery.

What we did



Web Design


Web Development

Swiss American CDMO before and after of website
Swiss American All devices web design
Swiss-American factorySwiss American scientist working with beaker
“Outstanding people and brand builders to the core – they exceed our expectations every day.”

- Mitchell West, VP of Marketing and Client Engagement

Surpassing standards.

We were tasked to help develop the Swiss American brand, including the creation of a website that would convey Swiss American’s commitment to surpassing standards. Swiss American felt the old website was tired, copy heavy, and repetitive, so we created a responsive, beautiful new website built around dynamic visuals. We wanted to evoke the sense that Swiss American is a research driven, highly professional contract manufacturing & development organization who clients can trust and depend on.

We developed the tagline “Surpassing Standards” after working collaboratively with Swiss American’s marketing team, and this idea became the focal point for each element and feature of the website and video content. We produced several high quality videos to help show the Swiss American story, highlighting their dynamic capabilities and years of product development experience.

Our design philosophy focused on breaking down complex ideas into simple, easy-to-read sections that emphasized photography and graphical elements. We crafted original photography of Swiss American’s facility, scientists, and product engineers, working with their team to identify experts who helped us tell the story visually. The complete website we created now serves as a direct reflection of Swiss American CDMO, the quality of the products they make, and the leading brands they represent.

Swiss-American lab technician
Swiss-American machine

Swiss-American factory



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