Bold Designs.

Bright Ideas.

Check back often for the newest marketing and branding updates, insights, and musings written by our team just for you.

Jul 2

Logo wall of The Uptown Agency's logo

The Uptown Agency Welcomes Award Winning Creative Director Randall Hooker to its roster

The Uptown Agency is thrilled to announce Randall Hooker as its newest Creative Director.

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Jun 25

The Uptown Agency Acquires RBA, an Inc 5000 Company

The Uptown Agency Acquires RBA, an Inc 5000 Company, Expanding Creative and Media Offerings

The Uptown Agency today announces its acquisition of RBA, an award-winning, creative advertising agency recently named AdAge's #3 Best Place to Work in the United States, and to the Inc. 5000 fastest growing private companies in America.

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May 24

Cawley Partners Ascension coffee

Case Study: Cawley Partners

Cawley Partners was not only founded by Bill Cawley, but it was also built on his infectious drive to create opportunities for people who wouldn’t have them otherwise.

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May 24

Swiss-American lab technician

Case Study: Swiss American CDMO

Swiss American CDMO is a Contract Development & Manufacturing Organization (CDMO) that specializes in topical skin and wound care products. Leading brands that you know and love rely on SA because of their rigorous standards for quality and consistency in delivery.

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May 24

Golden chicken corn dog from fletchers with a basket of fries beside ketchup and mustard

Case Study: Golden Chick X Fletcher's

COVID-19, political and social unrest meant the cancellation of everyone in North Texas’ favorite Fall festivity — The State Fair of Texas. This meant the cancellation of that iconic meat on a stick — the Fletcher’s Corny Dog. But Golden Chick and Fletcher’s weren’t going to allow an autumn to pass without people getting their corny dogs.

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May 24

Scenic photo of vineyards at Jack Winery

Case Study: Jack Winery

Jack Winery is an ultra-premium wine brand based in Napa, California that was founded by former Major League teammates Chris Iannetta and Vernon Wells in 2012.

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Grayson Whiskey bottle with two glasses of whiskey on bar top
Case Study: Grayson Whiskey
Happiest Hour Burgers, Nachos, Drinks
Case Study: Happiest Hour's Big Game Campaign
Auric Symphony Park Apartment Building
Case Study: Auric Symphony Park
Reve Boulder embossed logo mockup
Case Study: Rêve Boulder
Two Old Dogs x Rhoback collaboration cover photo with collaboration logo
Case Study: Two Old Dogs x Rhoback Brand Collaboration
Trammell Crow Center Building
Case Study: Trammel Crow Center Social Media
Cookie Society chocolate chip cookies
Case Study: Cookie Society
UX and UI design services by the Uptown Agency
UX and UI Design
Brand naming and tagline generation by The Uptown AGency
Brand Naming & Taglines
Website mockups for a winery shown on desktop, laptop, ipad, and mobile
What is UX and UI design?
The Uptown Agency offers social media marketing services
Social Media Marketing
TUA media planning and buying for OSO climbing gyms
Media Planning & Buying: More than a billboard.
The Uptown Agency offers radio and podcasting services
Radio & Podcasts: Digital audio for advertising
Why is programmatic advertising so important?
Programmatic Advertising: Right place, right time.
TUA specializes in brand development
Brand Development
Mean Girls Walmart Ad
Mean Girls Black Friday Ads
Bundle of printed design materials for marketing
Sensorial Marketing Makes Better Brands
Social media users on their phone following 2024 trends
2024 Social Media Trends
Graphic of a megaphone coming from a laptop screen to represent digital marketing
Advertising Trends of 2024
The current Netflix logo
The Evolution of Netflix
The Uptown Agency Brand Strategy Billboard
Master the Art of B2B Brand Storytelling
Love That Door Brand Logo Wall
Case Study: Love That Door Brand Identity Design, Photography, and Video Production
A frustrated marketer sitting at a desk
Common Marketing Mistakes to Avoid
Twitter and X logos
A Bold Rebrand
Employer Branding The Uptown Agency Dallas printed by typewriter
The Uptown Agency's Approach to Transformative Employer Branding
The Uptown Agency Logo - A full service marketing agency in Dallas TX
The Power of Branding in 2023
Graphic representation of connected systems to represent Digital Marketing Technology transformation
What is MarTech in 2023?
Graphic representation of connected systems to represent Digital Marketing Technology transformation
Building a Composable MarTech Stack
Perch Logo blue background
Largest Family of Apartment Locators in Texas Combines Forces to Become Unified Brand, Perch
Perch Logo Designed By The Uptown Agency
Case Study: Transforming the Largest Family of Apartment Locators in Texas into Unified Brand, Perch
Website design and development for Alto screens on multiple responsive devices
The Importance of Responsive Web Design
Brand Strategy workshop with a board using notes
5 crucial steps for creating a successful brand strategy
The Mad Men cast
The Evolution of Advertising Agencies: From Mad Men to Modern Marketing
The Uptown Agency Dallas TX custom design branded stationary
Why every business needs a strong brand identity
Brand strategy whiteboard
Why Your Business Needs a Brand Strategy Agency
The Uptown Agency Dallas Tx brand design buttons
The Importance of Rebranding and When To Do It
The Uptown Agency custom designed car wrap
The role of branding in today's digital age
The Uptown Agency custom branded designed stationary business cards
How to choose the right branding agency
Logo wall of The Uptown Agency's logo
The Difference Between Branding & Marketing (And Why It Matters)
Perch website design and development macbook
How to Choose the Right Dallas Web Design Agency
Branding: Naming, Strategy; Text board of words with BRAND highlighted
Watch Out for These Mistakes When Renaming Your Brand
RBA (now The Uptown Agency) Telley Awards
RBA (now The Uptown Agency) Wins Silver and Bronze at 2022 Telly Awards
RBA ( now The Uptown Agency) Hermes Awards
RBA (now The Uptown Agency) Wins Five Hermes Awards for Work on Golden Chick and Cotton Patch Cafe
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RBA (now The Uptown Agency) Wins Big at the 28th Annual Communicator Awards
Alto Photoshoot at Stanford by The Uptown  Agency
Case Study: Launching Alto in Silicon Valley
Alto Launch in DC by The Uptown Agency
Case Study: Launch of Alto in Washington DC
Santander-Tower-Photo-Samples
Case Study: Santander Tower Photography & Social Media
Alto car In Miami Market
Case Study: Launching Alto into the Miami Market
RBA Best Places To Work
RBA (now The Uptown Agency) Wins Dallas Business Journal's Best Places to Work, Again.
RBA (now The Uptown Agency) Hermes Platinum Awards
RBA (now The Uptown Agency) wins Platinum Hermes Awards for Work on Golden Chick and the Leaning Tower of Dallas
Alto collaborated with Gray Malin on its art cars for the entirety of May, but has since extended its partnership.Alto/Gray Malin
Case Study: Helping Rideshare App Alto Make Your Drives a Little More Stylish
RBA (now The Uptown Agency) Telly Awards
RBA (now The Uptown Agency) Wins Silver Telly for Work on Golden Chick
RBA ( now The Uptown Agency) 2021 AAF Addy
RBA ( now The Uptown Agency) named one of the 2021 AAF Dallas Addy Award winners
Case Study: Alto & JSX Marketing Partnership
Case Study: Alto & JSX Marketing Partnership
RBA ( now The Uptown Agency) AdAge as Best Place to Work 2nd Year in a Row
RBA ( now The Uptown Agency) Recognized by AdAge as Best Place to Work for 2nd Year in a Row
Alto Car In Malibu
Case Study: Launching Alto into the LA Market
Irving Frost banner
Case Study: New Branding for The Irving Marathon Frost Event
Turkey Trot Branding by The Uptown Agency
Case Study: New Branding for The Irving Marathon's Turkey Trot Event
Oktober Fest FB Banner
Case Study: New Branding for The Irving Marathon Oktoberfest 5k Event
RBA ( now The Uptown Agency) Business Journal's Best Places to Work 2020
RBA ( now The Uptown Agency) Dallas Business Journal's Best Places to Work 2020
Alto ride share Houston
Case Study: Launching Alto into the Houston market
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Case Study: Leaning Tower of Dallas
RocketBrand ( now The Uptown Agency) Rebrands as RBA ( now The Uptown Agency) main
RocketBrand (now The Uptown Agency) Rebrands as RBA (now The Uptown Agency)
RBA (now The Uptown Agency) Best Places to Work 2020
RBA ( now The Uptown Agency) Recognized as Best Place to Work by Ad Age
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Case Study: Harwood Hospitality Valentine's Day
Cube Energy Panels-min
Case Study: Cube Energy
RocketBrand (now The Uptown Agency) takes home 4 AIVA Communicator Awards
RocketBrand (now The Uptown Agency) Takes Home 4 AIVA Communicator Awards
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Case Study: Vent-a-Hood Socials
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Case Study: Kailee Mills Foundation
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Case Study: Happiest Hour NYE Mega Party
Designer working with tablet on 3D design
Look Out For These Design Trends in 2024
RocketBrand (now The Uptown Agency) Davey Awards
RocketBrand ( now The Uptown Agency) Wins Big at Davey Awards
CLH - WebDesign - 01 - v1-web
Case Study: Centre Living Homes
Kincaid-Logo-Tagline-Hero-V9-1
Case Study: The Kincaid at Legacy
RBA (now The Uptown Agency) 2018 AIVA Communicator Awards Main
Dallas Ad Agency RBA ( now The Uptown Agency) Wins Big at the 2018 AIVA Communicator Awards
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RBA ( now The Uptown Agency) Launches Nove at Knox Brand
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Case Study: Trusted ER
rocketbrand_ads_furniture_nice_link_2-1024x683
Case Study: Nice Link Home Furnishings
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Case Study: Indio Management
VAHTrade-3-2500x1258-min
Case Study: Vent-a-Hood KBIs 2018
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Case Study: DMI Holdings
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Case Study: Mandalay Tower
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Case Study: Lodgic Everyday Community
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Case Study: The Preston
2401-Cedar-Springs-1-min
Case Study: JLL 2401 Cedar Springs
Taclonex-3-min
Case Study: Taclonex
Centrum-1-min
Case Study: The Centrum
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Case Study: Park and Palate
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Case Study: Vent-a-Hood 84th Anniversary
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Case Study: The Collection
SB-Site-Shirt-Bumpersticker-Grey-Mockup-web-min
Case Study: Summer Breeze USA
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Case Study: Life at Preston Hollow Village
CBRE-LA-Law-2-min
Case Study: CBRE LA Law Firm Trends
JPI-Jefferson-Stonebriar
Case Study: Jefferson Stonebriar
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Case Study: Legends
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Case Study: Harwood District
170914 Jay Chris Slanted Letters and Envelopes
Case Study: Jaychris Management
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Case Study: Nove at Knox.
KDC-Cityline-3
Case Study: Cityline
31park 20-360 - collateral - 01 - v1-v2-web
Case Study: Park 20/360
VAHTrade-3-1024x576
Vent-a-Hood Names RBA ( now The Uptown Agency) as its Creative Advertising Agency of Record
RBA (now The Uptown Agency) Silver Davey Award
RBA ( now The Uptown Agency) Wins Silver Davey Award for Work with CBRE
East Hampton Lobster Rolls Red
Case Study: East Hampton Sandwich Co.
RBA (now The Uptown Agency) Creative Advertising Agency Wins 2 SIA
Dallas Creative Advertising Agency RocketBrand (now The Uptown Agency) Wins Two SIA Creative Awards
ecommerce by the Uptown Agency
eCommerce Development
CBRE-Spaces-2-2545x1432
Case Study: CBRE Spaces